Vendors prepare “braai” (barbecue) in Cyrildene, a Chinese district, during the Lunar New Year celebrations in Johannesburg, South Africa, on Feb. 8, 2025. Christian Velcich/AFP via Getty Images
As China’s economy struggles and job pressure remains high, even a one-month barbecue training course has become fiercely competitive.
More than 4,000 people applied for just 30 spots at Yueyang Barbecue Academy in Hunan Province, according to Chinese state-owned Chao News. The school, described as China’s first barbecue industry academy, opened enrollment on March 9 for an “advanced talent training class.” By the time registration closed on April 9, demand had far exceeded expectations.
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